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🍂 Price-Cuts Season: Why Sellers Make Their Most Strategic Moves During Thanksgiving Week

Bob Engel

As a real estate professional with over thirty-five years of national real estate experience, Bob has the strong industry knowledge rarely found in re...

As a real estate professional with over thirty-five years of national real estate experience, Bob has the strong industry knowledge rarely found in re...

Nov 25 4 minutes read

If you’ve been watching the market closely, you know Thanksgiving week always brings a subtle—but powerful—shift in Denver real estate. With holiday plans in motion and the year winding down, many sellers take this moment to reposition themselves for the final wave of serious buyers before December.

And here’s the truth most buyers don’t realize:
Thanksgiving week is when motivated sellers reveal themselves.

Let’s break down why this week is one of the most strategic of the entire year.

📉 A Look Back: How Many Sellers Cut Prices Last Thanksgiving Week?

Last year, during Thanksgiving week (Nov 20–26), 1,142 Denver Metro listings posted a price reduction—nearly 18% of all active listings at that time.

That’s a sizable jump compared to early November, when roughly 11–12% of listings made adjustments.

Why the sudden spike?
Because sellers who’ve been sitting on the market since September or October often hit a crossroads right before the holidays:

  • Reduce now and catch one of the last strong waves of qualified buyers

  • Or hold steady and risk sitting until mid-January

Most choose action—and it shows up in the data.

🩃 Why Thanksgiving Week Works in Buyers' Favor

While casual shoppers pause their search for turkey prep, serious buyers stay active—and sellers know this.

Here’s why this week creates opportunity:

1. Sellers Want to Capture Pre-December Buyer Energy

Historically, buyers who are still active during this week tend to be pre-approved, motivated, and deadline-driven (end-of-year moves, leases expiring, relocations, etc.).

Sellers price for them.

2. Competition Temporarily Dips

Buyer activity softens between the Wednesday before Thanksgiving and Cyber Monday, which means:

  • Fewer multiple-offer situations

  • More leverage in negotiations

  • Better odds of favorable terms

3. Sellers Are More Emotionally Flexible

Holiday timing matters.
Many sellers want a contract before Christmas, and Thanksgiving week kicks off that countdown.

When holiday travel, family plans, and year-end goals collide, flexibility becomes a negotiation tool.

4. New “Motivated Seller” Listings Hit the Market

Homes listed this week often come from sellers who:

  • Need to relocate by January

  • Completed pre-list prep in fall

  • Want to avoid competing with early-spring inventory

These are the listings to watch.

📊 What This Means for Buyers (and Your Strategy This Week)

If you’re shopping this season, Thanksgiving week is a sweet spot:

  • Watch for daily price cuts—especially Wednesday through Saturday

  • Expect relisted homes to appear with stronger pricing

  • Look for fresh listings with language like “priced to sell,” “motivated,” or “quick close”

  • Be prepared to act quickly; serious buyers who are still hunting this week move fast

Even a modest price reduction can translate into thousands saved at closing or a lower long-term mortgage cost—especially as rates soften heading into December.

🏡 Bottom Line: Thanksgiving Week = Opportunity

The market quiets, but the smart moves happen.
If you're looking for value, this is one of the highest-leverage weeks of the year to be paying attention.

If you'd like, I can pull:

  • A Thanksgiving week “Prime Picks” list of homes with price reductions

  • A custom watchlist for your preferred Denver neighborhoods

  • A Live Buyer Advantage Report updating daily through the holiday weekend

Just reply “Send me the list.”

Let’s review your goals and map out the smartest strategy for the holiday market.

Book a call and walk away with:

  • Your neighborhood’s current price-cut trends

  • What buyers/sellers are doing this week

  • How to time your move for maximum advantage

Schedule a Call